Just printing the product isn’t enough. You have to get the items into the appropriate hands for those items to be effective. Sometimes, to get your message out to the right audience, you must utilize the postal service. Direct mail is the process by which your item or items are made ready to mail and then mailed.

The procedures for direct mail vary depending on the project. Simple postcards could require only addressing (printed on the item or via label) and mailing using a bulk mail permit. More complicated projects could require taking a number of different items and bringing them all together in one envelope or package and then mailing.

Crucial to any successful direct mail program is the list. Who is receiving this mailing? Who is the target audience? We can take lists provided by you, or we can purchase lists based upon your criteria. Once we have the list, the first thing we will do with it is run it through a confirmation program that checks the validity of the database, looks for missing data, and generally ensures that as many pieces will get to their intended recipient as possible.

While email is quickly surpassing direct mail as a marketing tool, spam blockers and stringent security settings can make it difficult at times to reach your entire audience with a mass email. Direct mail is sure to get put in their mailbox.

With the wealth of services offered by BBS ProNet, it is simply a matter of finding the right solution for your organization.

 

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