Coop (or cooperative) programs are designed to allow multiple companies to market the same product or brand. Typically, this is done because both parties will benefit from the cooperative marketing effort. If your customer is not the end-user of the product, but is a re-seller, then you want them to promote your product in their sales efforts. If they are re-selling your brand along with those of your competitors, you want to help them promote their business, while also promoting yours.

Coop programs allow you to design certain marketing items that are acceptable for use and also specify how your logo is used. We then make these items available for your re-sellers to purchase with their name on it as well. In exchange for allowing you to add your logo on the item, you pick up a percentage of the total cost of the item. They get an item that markets for them, but you have an opportunity to have that marketing assist you as well.

Coop programs have a limited target audience, but for those that can use it, this is a very beneficial program to participate in. With e-commerce programs in place, it is simply a matter of finding the right items for your company and getting the word out.

With the wealth of services offered by BBS ProNet, it is simply a matter of finding the right solution for your organization.